Turning a retail sale into limited-edition, collector-worthy territory.
Brief:Design packaging for two exclusive Vacation® releases timed to the Nordstrom Anniversary Sale. One being a body mist collector's set and another the shimmer-and-scent duo. Then, shoot the campaign and social photography to launch them. The packaging needed to feel special-edition and gift-worthy inside the crowded, deal-driven noise of NSale, while the photography had to hold up across both polished campaign placements and fast-turnaround social content.
Solution: I built two distinct packaging looks that still read unmistakably Vacation® while feeling like collecters items. The collector's set styled with a keepsake, boxed-set presentation, and the shimmer-and-scent duo designed as a compact, gifting-friendly pairing. I then art-directed and shot the accompanying photography to carry into both campaign and social. The result gave Nordstrom shoppers a reason to treat the sets as more than another sale item.